Showing posts with label Levi's. Show all posts
Showing posts with label Levi's. Show all posts

Wednesday, March 30, 2011

New Video: Petite Runway wearing Levi's® Curve ID jeans Slight Curve

Enjoy this video, I'm wearing Levi's® Curve ID jeans in Slight Curve, and share the fit and my in-store experience. I am wearing a size 25, they didn't have a 24 but a 24 might have fit 100% perfect, I think they will shrink in the wash a bit though too. ~Isobella

Tuesday, March 29, 2011

Petite jean hunting, AG Angelina jean and Levi's Curve ID and petite styles

Hey Girls,

Yesterday I tried on the AG Angelina jean which was created for petite girls, it fit pretty well, and I do suggest you try the style, here are some pics:





Also I tried on the Curve ID jeans at Levi's too, I was measured for their Curve ID jeans, when I was measured, the guy was like "your a demi," but after I tried on 4 pairs of demi's I knew I wasn't a demi, -too much fabric under my butt- so I went with the "slight curve" Curve ID jeans and they are pretty damn cute, I bought em, and will also show them off to you later this week. :)

when it comes to my "curve" it's more than slight, so with the Curve ID jeans at Levi's, I suggest not counting on how you are measured, I was shocked I was even measured and I think it would be better if the store actually had a sign that said, "if your hips are this size and your waist is this size you are a ____ curve", because even though my butt is more than "slight" the "slight curve" style shows that I actually have a butt. Otherwise it was all baggy and not so pretty, ya know. :) I bought the Modern Slight Curve Skinny jeans, you can check out the styles here.

Did you know Levi's has petite sizes!?

I was especially happy when I went to the website and under Women, it says PETITE!

Rock on people who design for petite girls!

~Isobella

P.s. If Levi needs a petite model, call me or email me.

Monday, August 9, 2010

Levi's Targets Females with New Curve ID Fit System



All asses were not created equal.

THAT is in a campaign a new shape campaign, called Levi's new Curve IS Fit system. The jeans are all about the shape rather than the size.

The brand, that perhaps doesn't come right to mind with so many others out there: 7 jeans, Lucky jeans, Uniqlo, Joe’s jeans, True Religion, Hudson Jeans, J Brand, Adriano Goldschmied, Guess, Gap, Armani Exchange, Citizens of Humanity, I mean seriously, the list is frickin looooooooooooooooooong! Not to mention old time favorites Paris Blues and finding a nice pair at H&M or Forever 21 as well.

I read in WWD today that Levi's Curve ID jeans will include three curve sizes: the slight curve, the demi curve and bold curve. The designs are based on the differences between the measurement of a woman's hip and seat (butt).

I think Levi has a strong chance to become MORE on the youthful consumer's mind and radar. At this moment I don't have many friends who wear Levi, I think it has more to do with awareness and the girlhood attitude that lacks in some Levi's campaigns.

But I have two pair and LOVE them and wear them ALOT. I love that the jeans are also under $100, and in the WWD article it mentioend that "the jeans will sell at a premium to the core of the Levi's line, with retail prices at $60-$98, but lower prices will be added as distribution expands at the end of the year." ( yay!!)

I LOVE my Skinny black jeans and you might have seen me wearing them in my Youtube videos, my Skinny black Levi's are a favorite and their 553's are sleek and sophisticated on my pint-size. I am small, for Levi I wear I size 0, their size 0 is a 25. They do not carry anything smaller. Also I think the variety of shape size for their jeans is really important. Growing up in the 90's I thought Levi's represented OLD, GRANNY, SLOUCHY and LAZY jeans, and even today I think Levi does need to work on fit and I am excited to hear they ARE going to!


I hope next will be Levi's working on the length of their jeans. The X-small, the small, medium, and long length. All legs were not created equal.

I have a little booty, and if Levi's needs a petite model, they should email me! :)


If you don't have an account with WWD or get the paper, then see this link to read more about Levi's: http://www.digitaljournal.com/pr/90055


ALSO: I liked this article in WWD about how denim is also used for shoes and I DO HAVE TWO pair of denim heels and I LOVE THEM! http://www.wwd.com/footwear-news/comfort-fashion-jean-day-3206060?module=recent_home