There is much talk about newspapers becoming more web based, and charging people to read the news online, and print going gone in the near future. I read the WSJ(sent to the apartment), and I do but the NYPOST and Daily News often. I do visit news websites and for my own marketing I do read the news online every day as well. I am always reading the news. However internet reading inspires me to think of internet casting.
How should model casting sites work? Should they cost money per submission? Should internet casting sites such as Backstage.com, NYcastings.com, Actorsaccess.com charge monthly or yearly, or by per submission you make?
Also is the casting director suffering because the online casting systems? In the future are major brands going to go to top agencies to find models like they always have? Or will bigger brands and magazines be casting online more often since more people are within the online social scene?
I find there is a lack of seriousness with an online casting. It brings questions, is this legit, will I get paid, who is the production company? Who is the director? And you really have to self manage well because there are many scams out there.
Craigslist.com in the Gigs/Talent section and TV/Film you can find some decent things but only if you know how to weed out the bullcrap, scams, jerks, or worse.
However when a girl wants to be a model, she goes to the web. Most of these girls are shorter and do not think a modeling agency will work with them, so they start to try to self manage. It can be good using online casting systems, but it can also be risky, and not-so-good-at-all.
I still strongly feel the in person agent, and the mailing photos to modeling agencies, and to get an agent calling you about a casting, or emailing you about a casting is the best way. Therefore you know that the casting, audition, booking, modeling job, is coming from a legit source. An art director called the agency and the agent thought of you. Not just some random music video job you found on an online casting system and you are wondering if the location in a warehouse in Williamsburg is legit.
However even while working with good agencies I have found myself walking down some sketchy streets sometimes for castings. So it is really an interesting topic because you need to work with the top agencies to get the bigger jobs currently, but to get the agency you sometimes need some experince to prove you can model so you use a casting site and you have to self manage, which can be hard for new aspiring models to handle.
Online castings flood the web and many of them are not good sources. I personally do not online castings are 100% reliable, however maybe once in awhile you will find a good gig. Typically it is not professional work that will impress a modeling agent or get you more work. It takes a good eye and experience to know what is professional.
I think a girl still needs a physical hardcopy compcard, and a headshot. To think online portfolios are enough to get ahead is the wrong mindset. You need a compcard, you should still mail it in the postal mail to agencies, you should basically be buying stamps and using them. That is how I have booked work with top brands. By working with legit, well known agencies and I got to work with them by mailed submissions.
When it comes to using online casting systems: Ask questions if you are not confident about the jobs intentions and what it will involve, do not be desperate to call yourself a model, and ask yourself always "how will this job help me to get where I want to go?" Do not just do a modelig job because you are bored today or because you are desperate. DO Good work, work with good people, because THAT is how you get ahead. Your portfolio will speak for itself and the quality photos will stand out.
Friday, February 27, 2009
Thursday, February 26, 2009
Do you read a book or a Kindle?
This morning I spoke on Media Bistro Radio about book marketing, my own publishing experience, and the Kindle.
I mentioned how I am not going to buy one, it isn't my style of personal reading. I mean what if I drop my Kindle, then I just broke my book. I want to hold a print bound book in my hand, however I think ebooks can be good for pre print book marketing and promotion, -I mentioned on the radio interview how an ebook available for a certain amount of time at a certain price could be good for pre-print book sales, marketing and public awareness, also to enhance the later print book sales.
Also technology is in right now, and social media so if you can entwine social media with your book promotion all the better! However I do not get as excited as an author about an ebook as I do about a print book in my hand.
Do you think the Kindle will succeed?
Let's go on the subway and observe: What I see is no one reading a Kindle. Everyone is elbow to elbow stretching newspapers as much as possible and eyes on print news.
Maybe the Kindle population is taking a cab?
NO one I know is reading on a gadget. Some are not reading at all, or only reading blogs. Maybe it is the price of the Kindle?
The Kindle is not cheap. I do think kids, teens, High School students would be a good market for the Kindle but $150 bucks is a lot for a parent these days, and a teenagers income working part time can't afford it. However I think more kids,teens, High School students, might read more if it was on a gadget because technology is their world. Kids would read more maybe if it was being read on a gadget.
I also think Hospitals should try to get a few Kindles, so that patients can read them while sick or being treated or recovering after giving birth, maybe the Kindle people could do a promotion by donating a few to hospitals.
I mentioned how I am not going to buy one, it isn't my style of personal reading. I mean what if I drop my Kindle, then I just broke my book. I want to hold a print bound book in my hand, however I think ebooks can be good for pre print book marketing and promotion, -I mentioned on the radio interview how an ebook available for a certain amount of time at a certain price could be good for pre-print book sales, marketing and public awareness, also to enhance the later print book sales.
Also technology is in right now, and social media so if you can entwine social media with your book promotion all the better! However I do not get as excited as an author about an ebook as I do about a print book in my hand.
Do you think the Kindle will succeed?
Let's go on the subway and observe: What I see is no one reading a Kindle. Everyone is elbow to elbow stretching newspapers as much as possible and eyes on print news.
Maybe the Kindle population is taking a cab?
NO one I know is reading on a gadget. Some are not reading at all, or only reading blogs. Maybe it is the price of the Kindle?
The Kindle is not cheap. I do think kids, teens, High School students would be a good market for the Kindle but $150 bucks is a lot for a parent these days, and a teenagers income working part time can't afford it. However I think more kids,teens, High School students, might read more if it was on a gadget because technology is their world. Kids would read more maybe if it was being read on a gadget.
I also think Hospitals should try to get a few Kindles, so that patients can read them while sick or being treated or recovering after giving birth, maybe the Kindle people could do a promotion by donating a few to hospitals.
Isobella Jade on Media Bistro Radio on Book Marketing
This morning I will be speaking on Media Bistro Radio about book marketing and if you want to tune in click this link:
http://www.blogtalkradio.com/mediabistro/2009/02/26/Morning-Media-Menu
http://www.blogtalkradio.com/mediabistro/2009/02/26/Morning-Media-Menu
Wednesday, February 25, 2009
America's Next Top Shorty in NYC
This is a date that you can try to make to try out in person to be on the show, if you want. Sure you can wear your highest heels, but you don't have to, this is a casting for the short girls. However I would mail your photo and DVD video like I mentioned a few posts below or bring a copy with you because you might be able to leave it for the casting director, and be aware there will most likely be a massive, massive line. Get there at like 9 am with coffee in hand. Maybe even 8:30 am. Or 8am.
Submission information here:
http://www.cwtv.com/thecw/topmodel-cycle13-Casting
*New York
Saturday, March 14th
10:00am to 3:00pm
Park Central New York
870 Seventh Avenue at 56th Street
New York, NY 10019
The Casting Director will be in attendance.
Remember no matter what that shorter girls can find modeling opportunities in print modeling, parts modeling and within commercials and so much more, yet it is all about how you market yourself and how hard you work.
Submission information here:
http://www.cwtv.com/thecw/topmodel-cycle13-Casting
*New York
Saturday, March 14th
10:00am to 3:00pm
Park Central New York
870 Seventh Avenue at 56th Street
New York, NY 10019
The Casting Director will be in attendance.
Remember no matter what that shorter girls can find modeling opportunities in print modeling, parts modeling and within commercials and so much more, yet it is all about how you market yourself and how hard you work.
Tuesday, February 24, 2009
High heels Make Short Girls Happy
These are some damn hot shoes. I am wearing these when I really need to get something done. Enjoy the video.
Modeling Tearsheet really means tear the sheet
Here is a video I made on making a tearsheet for your portfolio. You really pull out the magazine page, you tear-the-sheet of paper.
Monday, February 23, 2009
America's Next Top Model Casts Short Models
To my shorty's: ANTM is casting short girls cycle 13:
I have written over 706 posts on being a petite model on my modeling blogs, made over 50 videos on Youtube, and my podcast radio show has been listened to and downloaded over 331,016 times, and I hope my insight based on my experiences as a petite model have inspired you. I found out tonight about America's Next Top Model is Casting Shorter Models for the next cycle 13. I wanted to share the information with you. However I hope you find always within you the real power to being who you want to be, and the hard work, the real research and trying it takes to overcome the odds. If you do get the chance to try out, and I hope you do, but remember as a shorter model, it is our personality that has to shine through in the industry, not to make up for our lack of height, but because we are not defined by height and inches. Print models come in all sizes and shapes, this is not something new that America's Next Top Model is introducing, it is nice however that they are letting it be known that models are not all tall.
This is info about the Open calls:
http://www.cwtv.com/thecw/topmodel-cycle13-Casting
Here is how to submit to the show:
http://www.cwtv.com/images/topmodel/antm_cycle13_eligibility.pdf
I personally suggest mailing a DVD of yourself no matter what. Or bringing it to the open call.
I have written over 706 posts on being a petite model on my modeling blogs, made over 50 videos on Youtube, and my podcast radio show has been listened to and downloaded over 331,016 times, and I hope my insight based on my experiences as a petite model have inspired you. I found out tonight about America's Next Top Model is Casting Shorter Models for the next cycle 13. I wanted to share the information with you. However I hope you find always within you the real power to being who you want to be, and the hard work, the real research and trying it takes to overcome the odds. If you do get the chance to try out, and I hope you do, but remember as a shorter model, it is our personality that has to shine through in the industry, not to make up for our lack of height, but because we are not defined by height and inches. Print models come in all sizes and shapes, this is not something new that America's Next Top Model is introducing, it is nice however that they are letting it be known that models are not all tall.
This is info about the Open calls:
http://www.cwtv.com/thecw/topmodel-cycle13-Casting
Here is how to submit to the show:
http://www.cwtv.com/images/topmodel/antm_cycle13_eligibility.pdf
I personally suggest mailing a DVD of yourself no matter what. Or bringing it to the open call.
Get Press on your Small Business
Isobella shares how to get press on your small business without a publicist.
(Turn down the radio show on the right side of blog to hear it loud and clear.)
(Turn down the radio show on the right side of blog to hear it loud and clear.)
How Google can help your marketing
I share in this video how Google can help your marketing as a small business. And how to beef up your Google stats. How to use Google as a marketing tool and how cross marketing your social media can enhance your Google search ratings. My radio show gets 6,000-10,000 downloads a week and most of them are coming from Google search results and people finding me through Google:
(Turn down my radio show on the right side of blog to hear it loud and clear.)
(Turn down my radio show on the right side of blog to hear it loud and clear.)
How to get a book publisher for underdog authors
This is a video where I share how to get a publisher and market your book yourself and the hustle it involves:
(Turn down the radio show on the right side of blog to hear it loud and clear.)
(Turn down the radio show on the right side of blog to hear it loud and clear.)
Oscar wins, is it the message or the talent?
I am upset Mickey didn't win. I stayed up waiting for it, and my thoughts are:
Were the wins based on The Message, or the Talent of the actor. I for one think the word actress has changed just like the word model, but it is obvious to see and know who is really talented, and who is just a pretty girl/person singing, dancing, and saying some lines.
I don't care if the The Wrestler was a role that Mickey's own life can relate to, it was a role that Sean Penn could not ever do, and I do not think any other actor could have and I feel he should have won.
I was happy Penelope won, I love her work, and her speech involving keeping the arts alive was very well said.
Slumdog Millionaire won many awards, but notice how the actors were not up for anything? This film was most likely a winner because of the message, not as much the acting perhaps???, idk I haven't seen it yet.
I like when credit is also acknowledged at award shows for the areas of production - so often people forget that the director and sound people and people beyond the beautiful actors,-and it was interesting to hear and see the winners of the areas Sound Mixing, Visual Effects, Film Editing, Sound Editing, also and the speech of Milk's screenplay writer Dustin Lance Black was very hopeful.
Now that I would like to bring my book to a film I am noticing more and more who the screen writers are, and directors, and all the people involved, not just the actors, and I think many in society forget that it takes more than the "beautiful star" to make the film look beautiful.
I still think Mickey should have won, he did in my mind.
Were the wins based on The Message, or the Talent of the actor. I for one think the word actress has changed just like the word model, but it is obvious to see and know who is really talented, and who is just a pretty girl/person singing, dancing, and saying some lines.
I don't care if the The Wrestler was a role that Mickey's own life can relate to, it was a role that Sean Penn could not ever do, and I do not think any other actor could have and I feel he should have won.
I was happy Penelope won, I love her work, and her speech involving keeping the arts alive was very well said.
Slumdog Millionaire won many awards, but notice how the actors were not up for anything? This film was most likely a winner because of the message, not as much the acting perhaps???, idk I haven't seen it yet.
I like when credit is also acknowledged at award shows for the areas of production - so often people forget that the director and sound people and people beyond the beautiful actors,-and it was interesting to hear and see the winners of the areas Sound Mixing, Visual Effects, Film Editing, Sound Editing, also and the speech of Milk's screenplay writer Dustin Lance Black was very hopeful.
Now that I would like to bring my book to a film I am noticing more and more who the screen writers are, and directors, and all the people involved, not just the actors, and I think many in society forget that it takes more than the "beautiful star" to make the film look beautiful.
I still think Mickey should have won, he did in my mind.
Sunday, February 22, 2009
The Reader and Changeling still on my mind
Instead of going out for drinks my friend and I saw The Reader, it was really very good. Intense. Very beautiful, the dark dreary mood was well created and sad, and overall the film was so good that you really don't have to see it again, (sorry to DVD sales), but it is one of those films that you just won't forget, and that sinks deep in your mind that you will keep it in you.
Besides the first part of the film being based on the love affair between Michael and Hanna, ( I liked the scene of her putting on stockings and the bath,)
the shame that Hanna had because she couldn't read stayed on my mind afterwards, the shame was so strong that it even lead her to a longer sentence in jail,and I especially loved how Michael read aloud and recorded himself on cassettes and mailed her many collections of them while she was in jail and getting older, and teaching herself how to read while listening to him speak on the cassettes and counting which word he spoke could equal the written word, soon she could write. Not well but the whole movie was really impressive, not what I expected and it was also cool to see a film that involved reading.
I wasn't trying to write a film review, just really still have it on my mind.
Also yesterday during the day with my bf we watched Changeling with Angelina Jolie, and I told my bf I would have done the same as her character, hunting, and not giving up, and I do believe in having to see something to believe it, it would be very hard to believe a child was really gone without having that final closure. For a moment I thought it was a horror film, (some parts made me walk away, shut my eyes, go to get a drink so I couldn't watch.)because the side story about man the child encountered was really shocking, and it is a true story.
Both films want to make you research the characters in the film and know more about what happened to Michael, and Christine.
It was sort of a dark movie day for sure but in a good way.
Besides the first part of the film being based on the love affair between Michael and Hanna, ( I liked the scene of her putting on stockings and the bath,)
the shame that Hanna had because she couldn't read stayed on my mind afterwards, the shame was so strong that it even lead her to a longer sentence in jail,and I especially loved how Michael read aloud and recorded himself on cassettes and mailed her many collections of them while she was in jail and getting older, and teaching herself how to read while listening to him speak on the cassettes and counting which word he spoke could equal the written word, soon she could write. Not well but the whole movie was really impressive, not what I expected and it was also cool to see a film that involved reading.
I wasn't trying to write a film review, just really still have it on my mind.
Also yesterday during the day with my bf we watched Changeling with Angelina Jolie, and I told my bf I would have done the same as her character, hunting, and not giving up, and I do believe in having to see something to believe it, it would be very hard to believe a child was really gone without having that final closure. For a moment I thought it was a horror film, (some parts made me walk away, shut my eyes, go to get a drink so I couldn't watch.)because the side story about man the child encountered was really shocking, and it is a true story.
Both films want to make you research the characters in the film and know more about what happened to Michael, and Christine.
It was sort of a dark movie day for sure but in a good way.
Friday, February 20, 2009
I got a call to be Latina Top Model but..
I got a call today to be on Latina Top Model. Except I am not Latina. The lady on the phone said that she read somewhere that I was Latina? I told her I did a music video for Univision ( here it is) and I have gotten experiences to portray a latina but that I am honestly Italian and German. She asked " so there is no Latina at all in you?"
Nope.
She asked if I knew any Latinas? I said no but then hung up and remembered a few and sent some emails out to the Latina I knew. Who knows.
One girl wrote me back and said Thanks and I told her, "just remember reality shows are not typically going to make you a life as a model forever, or give you a famous lifestyle, and to remember many people who are involved with reality shows do not really end up anywhere afterwards because it is up to you about how you go about what you want, and let each opportunity lead to the next."
Well, I am not into reality TV too much, although I have thought of my own modeling show for models of ALL heights...it is on the list of things to pursue before I turn 30 but right now honestly I do not watch TV or reality TV and most people on these shows are freaks. But if this chick wins it, I will be proud that I told her about it anyways.
Reality shows like Home Makeover is a well done presentation of reality tv should be, but many of the others are real crap. So we'll see how this one does. Hopefully the winners of the contest won't end up basically with just a year of "something" and then "nothing" in the end.
Nope.
She asked if I knew any Latinas? I said no but then hung up and remembered a few and sent some emails out to the Latina I knew. Who knows.
One girl wrote me back and said Thanks and I told her, "just remember reality shows are not typically going to make you a life as a model forever, or give you a famous lifestyle, and to remember many people who are involved with reality shows do not really end up anywhere afterwards because it is up to you about how you go about what you want, and let each opportunity lead to the next."
Well, I am not into reality TV too much, although I have thought of my own modeling show for models of ALL heights...it is on the list of things to pursue before I turn 30 but right now honestly I do not watch TV or reality TV and most people on these shows are freaks. But if this chick wins it, I will be proud that I told her about it anyways.
Reality shows like Home Makeover is a well done presentation of reality tv should be, but many of the others are real crap. So we'll see how this one does. Hopefully the winners of the contest won't end up basically with just a year of "something" and then "nothing" in the end.
When I busted my ass
What I am watching: Country music videos, I just love the stories in country music.. I really do, I dance and get really into it. There is this guy his name is Bucky. Not joking! Bucky Covington. "It was a different life when we were boys and girls.."
Also alot of country music is humble, and positive, just happy to have my truck and everything is fine sort-of-stuff.. I dig it, even though I don't have a drivers licence.
What I am eating: Chicken wings! so Happy!
My current obsession is: curling my eyelashes.
What I am rolling my eyes at: any chick that is half ass'ing herself when she should know she is worth more than that.
What I am laughing at: When I busted my ass and trip on Wall St in my heels this week.
Also alot of country music is humble, and positive, just happy to have my truck and everything is fine sort-of-stuff.. I dig it, even though I don't have a drivers licence.
What I am eating: Chicken wings! so Happy!
My current obsession is: curling my eyelashes.
What I am rolling my eyes at: any chick that is half ass'ing herself when she should know she is worth more than that.
What I am laughing at: When I busted my ass and trip on Wall St in my heels this week.
How PR helped me as a Model
Many people tell me that I have strong pr skills. I think it comes from being the underdog. Having to create, seek and chase what I wanted. Find away, make it happen, and discover the opportunities out there if you take a chance on yourself.
Any small business owner can relate. Having a small business is like being a model. Having a product and trying to sell it is the same mentality as being a model and trying to get modeling work, an agent, and make money doing so.
A designer seeks a store to purchase their product and sell it. A model seeks an agent. The way we both market ourselves can lead to the opportunities we seek.
My pr skills really come from a desire to beat the odds. My pr skills have helped me as a model, and also understand the business from a marketing perspective.
Knowing myself, and how to market it, is the same for a designer or small business owner, knowing their product or service and trying to market it.
Not being afraid to try. To mail, to email, to research and ask, has always helped me.
I approach people all the time with my self. Whether it is an idea for an editorial, or a pitch to a brand or agency I want to work with, it comes down to self-want.
I believe that chasing what you want, putting in the effort, and simply trying is a HUGE part of becoming. I don't know the short cut, the hand-it-me-approach. I never had someone come up to me with the answer, or hand me an opportunity, I had to find it, make the most out of it, and if I failed...get up and try again.
Any small business owner can relate. Having a small business is like being a model. Having a product and trying to sell it is the same mentality as being a model and trying to get modeling work, an agent, and make money doing so.
A designer seeks a store to purchase their product and sell it. A model seeks an agent. The way we both market ourselves can lead to the opportunities we seek.
My pr skills really come from a desire to beat the odds. My pr skills have helped me as a model, and also understand the business from a marketing perspective.
Knowing myself, and how to market it, is the same for a designer or small business owner, knowing their product or service and trying to market it.
Not being afraid to try. To mail, to email, to research and ask, has always helped me.
I approach people all the time with my self. Whether it is an idea for an editorial, or a pitch to a brand or agency I want to work with, it comes down to self-want.
I believe that chasing what you want, putting in the effort, and simply trying is a HUGE part of becoming. I don't know the short cut, the hand-it-me-approach. I never had someone come up to me with the answer, or hand me an opportunity, I had to find it, make the most out of it, and if I failed...get up and try again.
Thursday, February 19, 2009
How Levi's can turn around women's jeans
I like Levi's. I think they can turn around their women jeans. If you have walked into a Levi store recently then you might have noticed the new appeal of the brand, the Times Square store is a hit, and the one across from Bloomingdales is always busy. I have a few pairs, ones I have recently purchased, although I think the brand needs a little help.
When you walk into the store 50% is men, and 50% is for women, which I think is a big bad idea. This brings me to in-store space issues and the problems of introducing the women's collection with half of the store women's so quickly. No one I know wears Levi's much if at all. None of my female friends do.
I understand that the target audience of a Levi female customer is not most likely right now the most fashion forward girl, but then again from the Levi ads and commercials you see this sex appeal implied for a younger audience that is fashion forward. This is an issue for Levi. Because if a girl goes to the Levi store with her boyfriend, she might look around and notice a cute item or two, but does she buy it? Nope. Not typically. I think Levi made a mistake with bringing in so much of the female item too soon without considering that the customer doesn't want a mom-jean. Overall I think introducing the female line so aggressively was wrong, they should have made it a gradual introduction, not a full force matter.
The next issues are design and fit.
The design of the jeans need help. And if they want that female customer, they need to produce some more fashion forward designs. I am not talking about becoming a Lucky Jean, selling out to True Religion or being bought by a company like that, I am saying the brand can compete, but needs an update that still keep their image real. The big problem is cut of the jeans is naturally big, wide, but not in a way that compliments curves, instead it makes you look bigger, not more alluring, which doesn't make a woman feel comfortable. I wear a very small size, such as a zero or a size 24 jeans, but yet when I put on a Levi all I can find is a size 25. Which is too big. Also the length is too long.
I do not think the brand should lose it's roots of being the guy next door jean, and the tough and lasting appeal of the texture of the fabric is right on. But being a girl next door jean is a tough one for them. Despite that the jeans are basically affordable- But I will say a very nice blazer I saw for a female was priced WAYYYYY too high for an introduction of more clothing items at a Levi store for women. It went down at Christmas season I think 40% off but it was still too high. For jeans, right now Levi does not have the image yet to be a $100 or more jean. But they try to be. A few styles are over 90 bucks. I will admit I have a pair. Although I do not turn to them often enough. Apart of me feels paying over 60 for a Levi is nuts, but actually it isn't. Girls spend wayyy more on jeans. Or have in the past. Maybe girls won't be shopping as much for expensive jeans, but maybe this is the perfect time for Levi to pick up their game and present, represent and create a better female jean between 60-100 bucks that a girl who is 17 and 27 and 37 can go to.
This makes me think about why a female picks a jean, it is a comfort, a good feeling, a confidence when slidinghem over our hips ( or me my hip bone), but Levi doesn't give me this feeling yet. I do believe in them though. They can change.
If Levi wants to get that female buyer in the store, not just looking but buying. If they want the dressing rooms active and females wearing the red tag on their jeans, they need to fix the design, and keep the prices under $100 and think about the women who have curves, but who are not wearing fanny-pack.
I like Levi, I have an awesome pair of skinny dark purple jeans which I love and wear often, but they are not my favorite pair yet.
When you walk into the store 50% is men, and 50% is for women, which I think is a big bad idea. This brings me to in-store space issues and the problems of introducing the women's collection with half of the store women's so quickly. No one I know wears Levi's much if at all. None of my female friends do.
I understand that the target audience of a Levi female customer is not most likely right now the most fashion forward girl, but then again from the Levi ads and commercials you see this sex appeal implied for a younger audience that is fashion forward. This is an issue for Levi. Because if a girl goes to the Levi store with her boyfriend, she might look around and notice a cute item or two, but does she buy it? Nope. Not typically. I think Levi made a mistake with bringing in so much of the female item too soon without considering that the customer doesn't want a mom-jean. Overall I think introducing the female line so aggressively was wrong, they should have made it a gradual introduction, not a full force matter.
The next issues are design and fit.
The design of the jeans need help. And if they want that female customer, they need to produce some more fashion forward designs. I am not talking about becoming a Lucky Jean, selling out to True Religion or being bought by a company like that, I am saying the brand can compete, but needs an update that still keep their image real. The big problem is cut of the jeans is naturally big, wide, but not in a way that compliments curves, instead it makes you look bigger, not more alluring, which doesn't make a woman feel comfortable. I wear a very small size, such as a zero or a size 24 jeans, but yet when I put on a Levi all I can find is a size 25. Which is too big. Also the length is too long.
I do not think the brand should lose it's roots of being the guy next door jean, and the tough and lasting appeal of the texture of the fabric is right on. But being a girl next door jean is a tough one for them. Despite that the jeans are basically affordable- But I will say a very nice blazer I saw for a female was priced WAYYYYY too high for an introduction of more clothing items at a Levi store for women. It went down at Christmas season I think 40% off but it was still too high. For jeans, right now Levi does not have the image yet to be a $100 or more jean. But they try to be. A few styles are over 90 bucks. I will admit I have a pair. Although I do not turn to them often enough. Apart of me feels paying over 60 for a Levi is nuts, but actually it isn't. Girls spend wayyy more on jeans. Or have in the past. Maybe girls won't be shopping as much for expensive jeans, but maybe this is the perfect time for Levi to pick up their game and present, represent and create a better female jean between 60-100 bucks that a girl who is 17 and 27 and 37 can go to.
This makes me think about why a female picks a jean, it is a comfort, a good feeling, a confidence when slidinghem over our hips ( or me my hip bone), but Levi doesn't give me this feeling yet. I do believe in them though. They can change.
If Levi wants to get that female buyer in the store, not just looking but buying. If they want the dressing rooms active and females wearing the red tag on their jeans, they need to fix the design, and keep the prices under $100 and think about the women who have curves, but who are not wearing fanny-pack.
I like Levi, I have an awesome pair of skinny dark purple jeans which I love and wear often, but they are not my favorite pair yet.
Wednesday, February 18, 2009
Liz Claiborne ads have shorter people in them
Have you noticed the Liz Claiborne ads? I noticed in a couple of them there are shorter people/ models used. Of course there is the main model, the girl who is in the center and tall and basically the main character in the scene/shot, but around her is implied as the day-and-the-life in the city and these people are not all tall Giraffes, they are commercial print looking models and actors.
I also notice that the ads show all ethnicities, and sizes. Interesting. Maybe this is Issac Mizrahi’s doing, and you can even see Isaac Mizrahi in the ad, wearing a green bandana! I love bandana's and scarves.
I am not personally a Liz customer yet. I have like ten years until I will hit their 35 Fashion friendly market, but I like the ad.
The Modeling Directory is a little pricey but...
Picked up my check at CESD for hand modeling for Bon Appetit today, then went to Barnes and Noble. I noticed a booklet called Modeling Directory,by the Ross Reports, in the magazine section for Tv and Film publications. AT first I was impressed, like wow, nice a modeling directory to co-side with the casting agents and talent agency listing from the Original Ross Reports which is now called Call Sheet, but the price threw me. $17.95 or something like that! I mean ten is pushing it for a booklet when a person COULD Googling "casting directors + nyc " and find similar results. I do think the Call Sheet is a good handy booklet though, but paying $18 for a modeling directory booklet seems a bit high?
The list however did look legit, there was Click, Cunningham, Parts, Thompson, and plenty more I heard of but I still think a girl can Google and find the same results.
Paying $18 for a booklet can lead a girl to say "screw that!" and just keep being an internet glamour model, but I guess that is her choice, and...her loss. Sometimes paying for tools like these can mean the difference between professional and same old wanna be.
The list however did look legit, there was Click, Cunningham, Parts, Thompson, and plenty more I heard of but I still think a girl can Google and find the same results.
Paying $18 for a booklet can lead a girl to say "screw that!" and just keep being an internet glamour model, but I guess that is her choice, and...her loss. Sometimes paying for tools like these can mean the difference between professional and same old wanna be.
Tuesday, February 17, 2009
Photographer's on the Web are Crap
Many girls ask me about "finding a photographer."
This seems to be a BIG problem for girls who want to start modeling.
For a girl who is hunting for a photographer looking on the web can lead to scams, trouble, or worse. Recently a girl asked me about foot modeling, aka: shoe modeling and I told her NOT to use the words FOOT modeling when using the web to find a photographer or modeling jobs. It could lead to some fetish crap and some big mistakes.
Mainly Photographers on the web are crap! It is tough for a girl to resolve this issue of finding quality especially when these girls do not have a big budget.
Mmmmm..time and time again I think about starting my own network of photographers. Who are quality. Who are not jerks.
Another thing is that these girls on these modeling social sites (which are also crap), think they need as many photos as possible and that the more naked the better. Wrong! If a girl really digs deep into her dreams she will see that she wants more and should pursue better and respect her goals more. The shot a girl REALLY needs more than any other shot is a headshot, a nice full body shot that shows her personality, smile and energy. A shot that shows a girl laughing in a cute dress (NO FINGER in mouth!) and just being her, is going to help her get the attention of a print modeling agency quicker than her acting like an internet model slut.
It all comes down to perception. What a person wants, how they seek it, and if they do.
I have listed a few quality photographers on the right side of my blogs, and a girl could contact them and pitch herself, idea and buget, but there is a LOT of self serving, pr skills, and hustling a girl has to do to find a quality photographer themselves. Photos for a model are a life line, so a girl needs quality, and should work hard to get it. Modeling is a business of imagry, and whether it is a cell phone ad, or a clothing ad, the girl in the ad, most likely had a quality photo that was submitted to the agency and later lead to that job.
This seems to be a BIG problem for girls who want to start modeling.
For a girl who is hunting for a photographer looking on the web can lead to scams, trouble, or worse. Recently a girl asked me about foot modeling, aka: shoe modeling and I told her NOT to use the words FOOT modeling when using the web to find a photographer or modeling jobs. It could lead to some fetish crap and some big mistakes.
Mainly Photographers on the web are crap! It is tough for a girl to resolve this issue of finding quality especially when these girls do not have a big budget.
Mmmmm..time and time again I think about starting my own network of photographers. Who are quality. Who are not jerks.
Another thing is that these girls on these modeling social sites (which are also crap), think they need as many photos as possible and that the more naked the better. Wrong! If a girl really digs deep into her dreams she will see that she wants more and should pursue better and respect her goals more. The shot a girl REALLY needs more than any other shot is a headshot, a nice full body shot that shows her personality, smile and energy. A shot that shows a girl laughing in a cute dress (NO FINGER in mouth!) and just being her, is going to help her get the attention of a print modeling agency quicker than her acting like an internet model slut.
It all comes down to perception. What a person wants, how they seek it, and if they do.
I have listed a few quality photographers on the right side of my blogs, and a girl could contact them and pitch herself, idea and buget, but there is a LOT of self serving, pr skills, and hustling a girl has to do to find a quality photographer themselves. Photos for a model are a life line, so a girl needs quality, and should work hard to get it. Modeling is a business of imagry, and whether it is a cell phone ad, or a clothing ad, the girl in the ad, most likely had a quality photo that was submitted to the agency and later lead to that job.
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