Even tampon brands and skincare lotions need models. And your smile can go along way. Watch TV commercials and pay attention to the models you see in them. These days voiceovers are also very popular among commercials, and many models are getting opportunities in commercials, not just actors. So by watching commercials you can also get a grasp on what brands are casting what type of models.
I also suggest paying attention to print ads and editorials. Notice the ad, the pose of the model, notice all ads you see, not just fashion ads, notice ads that involve jewerly,handbags, shoes, and lifestyle products, cleaning products, music related products, technology, all types of products have ads, from BEST BUY to Dunkin Donuts.
Do some modeling research and focus on advertising to notice where models are used, and how. Even flip through Business Week, Rollingstone, all types of models are needed for all types of ads. You will notice that there is more to modeling than height.
Now use what you see to create photos that will really get you ahead as a model, create images that look like ads and editorials, and make sure you are presenting yourself in away that shows you can sell because the word model is about selling a product, a brand, a story, and advertising can speak to you about the type of photos you need for your portfolio and modeling compcard.
Thursday, July 31, 2008
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