This is cool. Bravissimo, a lingerie store in the UK has used 5 real women in their ad campaign. I don't believe female shoppers want the fantasy that one size is sexier; I believe they really want the real. They want to look at a product and see "how it will really look on them." There is nothing wrong with a female customer seeing a shorter, or curvy woman in the ad campaign. I hope more brands start to see that humanistic and honest advertising can sell, and does.
Bravissimo contacted 600 customers, holding castings before narrowing their choice down to five.
Read more here: http://www.dailymail.co.uk/femail/article-1253954/Bravissimo-Underwear-store-joins-size-zero-row-quest-real-women-star-new-campaign.html#ixzz0gm6ROC0f
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