Friday, March 18, 2011

Estée Lauder's new campaign uses Asian model, Puerto Rican model, French model

Hey Girls,

Keep your eyes open for Estée Lauder's new campaign for the brand new skincare line called Idealist. I read in WWD Beauty, that the beauty powerhouse is "going back to their heritage," said Jane Hertzmark Hudis, the global brand president of Estée Lauder. Look for models Joan Smalls of Puerto Rican descent, Liu Wen is Asian, and Constance Jablonski is French.  The campaign will launch in June.

You may remember in early December I wrote this blog post about model Joan Smalls working with the beauty brand.

Cheers to bringing some diversity to beauty campaigns out there!


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