I am into the internet, mobile, and digital worlds, but I don't think I'll be ordering shoes from my phone anytime soon. It's just not my thing normally. I like the experience of shopping more than just clickin an ap. The click and go appeal will attract some consumers to shop on their phones but I am not a fan of it yet.
In response to WWD article today called Mobile Commerce Picking Up Speed and Macy's planning to enter the m-commerce with the iPhone ap.