G-Star, ad campaign with no models, actors instead

G-Star is going to be posing more actors instead of models for their ad campaigns. I do see a lot of brands doing this. Like The Gap as well. Good for the actors, sucks for the models. I do like to brand and I have an awesome bold retro-y dress from them.

G-Star Raw Will Feature Actors in Its Spring Campaign
by Nina Jones

Posted Thursday December 18, 2008
From WWD Issue 12/18/2008

Amsterdam-based denim label G-Star Raw is abandoning models for its spring advertising campaign, opting instead for actors to show off its wares.

The label tapped Dutch director and photographer Anton Corbijn — who won plaudits for his 2007 biopic “Control” about Joy Division’s Ian Curtis — to shoot actors Toby Kebbell and Alexandra Maria Lara for the label’s spring ads.

“I guess we’ve grown up with 20 years of Anton’s iconic rock imagery,” said Shubhankar Ray, global brand director at G-Star Raw, referring to Corbijn’s gritty editorial shots of musicians such as David Bowie, Elvis Costello and U2.