I heard from the president of www.FirstFlavor.com and he explained to me the Taste Drive that Welch's Grape Juice ads are encouraging, he painted a visual for me--that the new Welch's ads are not lickable but they peel off. These Welch's ads involve edible film which dissolves quickly similar to the popular Listerine PocketPaks Breath Strips, in Cool Mint, except the taste is Grape Juice!... and now Welch's has a similar edible film that allows you to taste the juice in a similar way before you purchase a bottle of the Welch's Juice and have a big yummy glass!
Advertising is getting more and more exciting and more like interactive entertainment!
Sunday, February 17, 2008
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