Max Factor Signs Gisele
by
Posted Tuesday September 02, 2008
From WWD Issue 09/02/2008
Max Factor will celebrate its 100th anniversary next year as Hollywood’s original makeup artist brand. And now Factor, which is part of the P&G Cosmetics division of Procter & Gamble Co., has a new celeb to put on its anniversary stage: Brazilian supermodel Gisele Bündchen.
Bruce Katsman, associate marketing director for Factor and its sister brand, Cover Girl, noted that Bündchen will be working with makeup artist Pat McGrath, who is also P&G’s global creative design director. The third player on the team is international photographer Nick Knight. Look for her September 18th in ads and on website.
Bruce Katsman, associate marketing director for Factor and its sister brand, Cover Girl, noted that Bündchen will be working with makeup artist Pat McGrath, who is also P&G’s global creative design director. The third player on the team is international photographer Nick Knight. Look for her September 18th in ads and on website.
+copy.jpg)
No comments:
Post a Comment