Tuesday, September 2, 2008

Max Factor Signs Gisele

Max Factor Signs Gisele

by Pete Born

Posted Tuesday September 02, 2008

From WWD Issue 09/02/2008

Max Factor will celebrate its 100th anniversary next year as Hollywood’s original makeup artist brand. And now Factor, which is part of the P&G Cosmetics division of Procter & Gamble Co., has a new celeb to put on its anniversary stage: Brazilian supermodel Gisele B√ľndchen.

Bruce Katsman, associate marketing director for Factor and its sister brand, Cover Girl, noted that B√ľndchen will be working with makeup artist Pat McGrath, who is also P&G’s global creative design director. The third player on the team is international photographer Nick Knight. Look for her September 18th in ads and on website.

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