The patent was first rejected, but the passion was there, and Levi's Jeans has an amazing business history worth knowing.
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 110 countries.
The brand has national spirit, and the 501's have a history of being the American Jean.
Marilyn Monrie made them sexy, Bruce Springsteen made them a bad ass favorite.
Now I am not a major, major, die hard Levi's Jeans Girl, I am petite, so I think they need more petite sizes and styles, and I do have a booty and I feel some of the thicker denim fabric can even make my ass look flat, but I do like the Levi's history. I am a history junkie, I like when a business has a story, a real hustle behind the brand.
I think they fell off the map in the 90's and I don't remember anyone "cool" wearing them in High School. I graduated High School in the year 2000. And I don't think any of my friend's wore them in college.
But their current edgy commercials I think will attract people, I know a couple were banned in the U.S Market but I think Levi has it going on again. If you are petite you might want to check out their Petite sizes. And it is nice to find a pair of jeans for under $50!!
I do remember in about 2003 working a promotion at the Levi store in SoHo and the fit was really not there for me, but I am not giving up on the brand. I am smaller than a 0 and I can be smaller than a 24 sometimes depending on the brand.
So I am looking for that perfect Levi's Jean and I hope I find it.
On the website the smallest is a 2 short. Mmmm might need a pin or clip.
If they need a petite fit model I hope they call me.